Coca-Cola Quest - World Cup

New film from Coca Cola for the Football World Cup. I think it's great! Can't wait for the World Cup in Brazil in 2014!!

Coke Quest from Paranoid US on Vimeo.

A Place in Brazil

I was talking to my friend Jumoke last week about how people can’t live without “being connected” all the time. I don’t understand the reason why but people just feel the necessity of reporting every single thing they do to their friends and everyone else reading their online profiles. And people literally, sleep with their mobiles these days. 
 
The growth of Foursquare and the possibility of updating your location and sharing it make people even more likely to tell the world where they are and what they are doing. Definitely, as said Pete Cashmore - founder and CEO of Mashable, privacy is dead, and social media hold the smoking gun!
 
I was telling Jumoke about a place in Brazil (Chapada Diamantina) that I visited 2 years ago, where I had the opportunity to do a tracking on the forest for 4 days. The place had no electricity, no mobile signal and almost anyone living there. The only thing I could think about was the beauty of the place and how would I cross the next river or climb the next hill. The experience was amazing and I felt that I was living intensely every minute, not worrying about answering work emails, phone call or anything, only me and the nature.
 
Obviously, I enjoyed the time however I can’t imagine myself living a life like that, unaware of what’s happening in the world.
 
But it would be great if sometimes, I could just “turn-off everything” and go back to the peace and freedom of that Brazilian place.

More about Facebook

I was reading Vinci’s blog post about the article Social Networking Sites and Social Theory and I have to agree with her when she said that she had to “surrender” to Facebook.  Who is not on Facebook today? It’s almost impossible to be out of the network, even if you are only passively observing. 
 
I had to create a Facebook account when I came to NY since all my classmates used the site to interact, to send invitations to events, etc. Additionally, it was a great way to keep in touch with my friends and family in Brazil, who have migrated from Orkut, the most popular social network site in Brazil, to Facebook.
 
I am certain that it is important to remember that everything you post is out there for everyone to see so one should take care and create limits to what is really private and what is ok to share. I have to agree, though, that some people overcome those limits and make their lives an “open book”, divulging extremely personal and sometimes embarrassing information. 
 
It is clear that today, people search for you online to get references. I constantly do it, in order to prepare for interviews or to search more about a professor or coworker.
 
Therefore, I believe that as long as you have common sense, it won’t be prejudicial to have an account on Facebook or any other social networking site.