Thursday, March 4, 2010

Movies go social

I was reading an article about How Lionsgate Plans to Take on 'Twitter Effect' for 'Kick-Ass' and I think it’s interesting to observe how a film success is increasingly dependent on social media efforts nowadays.

After Avatar’s massive box office success being attributed to all the word of mouth generated through their use of social media, I believe that we will definitely see more and more use of social media to help build online buzz around independent movies, television shows and DVD releases of blockbuster.

To promote the launch of the movie “Kick-Ass”, for example, Lionsgate is putting together their brand pages on YouTube, Facebook and MySpace under one unique platform. They said that the platform will allow them to integrate user comments, video streams and tweets (via a branded hashtag) on one place, with real-time metrics to show isolated and combined traffic statistics.

I’m curious to see if their tactic will pay-off, but it will surely be very hard for them to bit Avatar, which was ranked #2 highest grossing film of all times.

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