Social Media Example – Coca Cola

It’s nice to see how Coca Cola, one of the strongest brands in the world, has not stopped in time and is continually looking for the best way to interact with consumers.
 
With its millions of advocates worldwide, Coke had everything to do a great job on social media and apparently that’s what they have been doing. 
 
Here is a presentation by Michael Donnelly, Group Director of Worldwide Interactive Marketing for Coca-Cola, which compiles some great examples of Coke’s approach on social media. 

Coke's 'fans first' approach in social communities

View more presentations from iStrategy.

As another example of how the company is embracing social media and understanding the power of it, Coca introduced recently a Social Media Policy that empower and guides its employees on what they consider are the best practices for using their brand online.

Personally, I’m a fan of Coca Cola and I think it’s great to see a large corporation integrating social media into their existing principles of communication and how they are using it to enhance their brand.