Yes, the numbers are huge and it becomes almost impossible for a company or brand not to have a presence on Facebook. Companies of all sizes are moving quickly to get on the site and to create Fan Pages to attract customers and prospects. However, some lack a social media strategy and a deep understanding of what Facebook and other social networks have to offer.
Additionally, companies should first understand what their target audience is doing online, and determine what kind of relationship they want to build with them, based on what they are ready for. Forrester have released on January a new version of their famous Social Technographics ladder, which looks at how people use social media. By understanding what consumers are going online, companies can create what makes sense to them.
To be effective, a Facebook page should be continuously updated with good, relevant content. The more actions you take, the more you appear in a fan’s News Feed and this will make them remember you and your brand. It is important to offer fans an incentive to remain active and to visit and interact frequently.
Some companies are doing a great job and getting the most out of Facebook. On AllFacebook, a blog that covers all issues pertaining to the site, it is possible to find the ranking of top Fan Pages. Here are the first ten today:
On my research about Facebook I found an interesting presentation that provides an excellent guidance on how to get the best out of site, as a business, by creating brand pages.
All of this makes me think how important it is for companies today to be constantly listening, observing, engaging and trying new and innovative ways to interact with consumers.
Posts
It's interesting to find out that half of the top 10 lists are real people, 2 of them are games, one of them is hobby, and only 2 of them are companies! Seems that businesses still have a lot space to grow in this field.
ReplyDelete